Privacy Policy - Limor

LIMOR Privacy Policy


About Us. Less is mor Limited (“LIMOR”) is a private company limited by shares incorporated in Ireland with company number 567123 and having a registered office at Unit 11D, Newgrange Business Park, Donore Road, Drogheda, County Louth, A92 EA27, Ireland (“we”/ “us”/ “our”). We provide an app platform for creating, editing and sharing audio content straight from your mobile device (the “Services”).


About our Privacy Policy. We respect your right to privacy and take our responsibilities in relation to the processing of personal data seriously. We do not collect or process personal data unnecessarily.


This privacy policy (the “Policy”) sets out important information about your rights in relation to the processing of your personal data, and the basis on which any personal data we collect from you, or that you provide to us, will be processed in connection with your use of our Services. This includes using our Services through (“our Site”); or our mobile application (“our App”).


We do not knowingly attempt to solicit or receive information from children. If you are under 16 years old (or under the age of digital consent in your country) please do not send your personal information to us (name, address, email address etc.) without your parent or legal guardian’s permission. Please contact us if you believe that we might have any data about your child under the age of 16 (or under the age of digital consent in your country). Please refer to our Terms of Service for more information about the age requirements to use our Services.


Controller. Under this Policy, and unless we have entered into a different agreement with you, LIMOR is what’s known under the General Data Protection Regulation (EU) 2016/679 (the “GDPR”) as the “controller” of the personal data you provide to us.


We will collect and process the following data about you for the following purposes:


Information you provide to us.


Your Data. We collect your personal data when you interact with us or when you use our Services. This personal data is collected: –

  • when you create an account with us, or you change your account settings.
  • when you subscribe to our App and/or our Services.
  • when you make a purchase in our App and/or on our Site.
  • when you contact us directly either by phone, email or our social media platforms.
  • when you browse our Sites and/or use our App.
  • when you subscribe to our newsletter and/or mailing list.


The information you give us may include:


  • Identity Data: your full name, username, address, e-mail address, phone number, Eircode/postcode, age, gender, profile photo, title and personal description, voice/voice recordings, audio bio.
  • Financial Data: debit or credit card details.


Information we collect about you.


Automatically Collected Information. With regard to each of your visits to our Site and your use of our App we will automatically collect the following information:


  • Technical Data: technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, how often you use the application and other performance data; and 

  • Usage Data: information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our Site and App (including date and time), products you viewed or searched for, page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse- overs), methods used to browse away from the page, and any phone number used to call us.


No special categories of personal data.
We do not require or collect any personal data that is your sensitive personal data or any special category of personal data under the GDPR, unless you provide this information to us (for example any food allergies, data concerning health, or data relating to your religion). We do not require this information and would ask that you only share this information with us.


What are cookies and why we use them. The Site may use cookies from time to time. “Cookies” are small text files which are stored by your browser on your computer and are normally used to gather statistical information and to analyse trends of use or access to a website. Cookies cannot be used to run programs or deliver viruses to your computer.


Cookies may be used to save your personal preferences, so you do not have to re-enter them each time you access our Site. For more about our use of cookies and how you can disable them, please see our cookie policy


We will only use your personal data where we are permitted to do so by law. Most commonly, we will use your personal data in the following circumstances:

  • where we need to perform the contract, we are about to enter into or have entered into with you in order to provide the Services;
  • where it is necessary for our legitimate interest (or those of a third party) and your interests and fundamental rights do not override those interests.
  • where we need to comply with a legal or regulatory obligation.  

We have set out below, in table format, a description of the ways we plan to use your personal data and the legal basis we rely only to do so. We have also identified our legitimate interests where appropriate:

Purpose/ActivityType of dataLegal basis for processing
To respond to your queries and to provide you with the information you request from us in relation to our products or Services.

-Identity Data
-Financial Data
-Technical Data
-Usage Data

– Necessary for our legitimate interests (to respond to new or existing customer queries and grow our business)
– Performance of a contract with you
To manage payments, fees and charges and to collect and recover money owed to us.– Identity Data
– Financial Data
– Performance of a contract with you
– Necessary for our legitimate interests (to recover debts due to us)
To carry out credit and/or fraud checks– Identity Data
– Financial Data
– Compliance with a legal obligation
– Legitimate interest in protecting our business
To enable our customer support team to help you with any enquiries or complaints in the most effective way possible.– Identity Data
– Technical Data
– Usage Data
– Necessary for our legitimate interests (to respond to new or existing customer queries and grow our business)
– Performance of a contract with you.
To manage our relationship with you, including notifying you about changes to the Services, or our Privacy Policy.– Identity Data
– Technical Data
– Usage Data
– Performance of a contract
– Necessary to comply with a legal obligation
– Necessary for our legitimate interests (to keep our records updated and to study how customers/users use our products and services).
To provide you with notifications regarding your casts or profile e.g., likes, comments, recasts, follows etc.– Identity Data– Performance of a contract
To contact you regarding any issues with content you have uploaded and/or abuse that has been reported to us– Identity Data
– Technical Data
– Compliance with a legal obligation
To provide you with information about services we offer that are similar to those that you have enquired about.– Identity Data
– Technical Data
– Usage Data
Necessary for our legitimate interests (to develop our products or Services and grow our business)
Where you have given us your consent to do so, to provide you with information about other services we feel may interest you.– Identity Data
– Technical Data
– Usage Data
To ensure that content is presented in the most effective manner for you and for your computer or device.– Identity Data
– Technical Data
– Usage Data
Necessary for our legitimate interests (to keep our Site and our App and the Services up-to-date and relevant and to develop and grow our business).
To administer and protect our business, our Site and our App and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.– Identity Data
– Technical Data
– Usage Data
Necessary for our legitimate interests (for running our business and as part of our efforts to keep our Site and our App and the Services safe and secure)
To use data analytics to improve or optimise our Site and our App, marketing, customer relationships and experiences.– Technical Data
– Usage Data
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Site and our App and the Services up-to-date and relevant, to develop and grow our business and inform our marketing strategy).
To measure or understand the effectiveness of advertising we serve to you and others, and, where applicable, to deliver relevant advertising to you.– Identity Data
– Technical Data
– Usage Data
Necessary for our legitimate interests (to study how customers/users use our products or Services, to develop them, to grow our business and to inform our marketing strategy).

Change of purpose. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at [email protected]. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with this Policy, where this is required or permitted by law.


How long we keep your information. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This means that the period of time for which we store your personal data may depend on the type of data we hold. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For more information about our data retention policies please contact us at [email protected].


We do not sell your personal data to third parties for marketing purposes. We may disclose information to third parties if you consent to us doing so as well as in the following circumstances: 


You agree that we have the right to share your personal data with the following recipients or categories of recipients:


  1. Any department or authorised person within our company or any member company within our group, which means any subsidiary or holding company within the meaning of sections 7 and 8 of the Companies Act 2014.

  2. Selected third parties including:
    Payment providers: for the purpose of providing the Services to you.
    IT service providers: for the purpose of storage and data analysis.
    Service providers: for the purposes of delivering our e-newsletter.
    Analytics and search engine providers who assist us in the improvement and optimisation of our Site and our App.
    Credit reference agencies: for the purpose of assessing your credit score to the extent this is a condition of us entering into a contract with you.
    Users of our Site and/or Services for the purposes of listening to the audio recordings/podcasts, commenting and/or sharing etc., subject to our Terms of Service/

  3. If our business enters into a joint venture with, purchases or is sold to or merged with another business entity, your personal data may be disclosed or transferred to the target company, our new business partners or owners or their advisors.

  4. We will also share your personal data:
  • if we are under a duty to disclose or share your personal data in order to comply with any law, legal obligation or court order, or in order to enforce rights under the GDPR or other agreements.
  • in order to enforce our contractual terms with you and any other agreement.
  • with such third parties as we reasonably consider necessary in order to prevent crime, e.g., the police.
  • to protect our rights and the rights of others, and to prevent fraud. This includes exchanging information with other companies and organisations for the maintenance and security of our Site and Services.


Your personal data may be transferred to our trusted partners and service providers who maintain their servers outside of the European Economic Area (“EEA”), where the privacy and data protection laws may not be as protective as those in your jurisdiction. This is only for the purposes of providing, and to the extent necessary to provide, the Services to you. There are special requirements set out under Chapter V of the GDPR (with which we would comply) to regulate such data transfers and ensure that adequate security measures are in place to safeguard and maintain the integrity of your personal data on transfer.


For more information about this and the safeguards in place relating to the transfer, please contact us by email at [email protected].


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Under data protection legislation you have a number of rights concerning the data we hold about you. If you wish to exercise any of these rights, please contact our data protection representative at the contact details set out below. We have set out some additional information about these rights below:

  • Right of access to your personal data. You may request access at any time to a copy of the personal data we hold about you. We will need to verify your identity in such circumstances and may request more information or clarifications from you if needed to help us locate and provide you with the personal data requested. There is usually no charge applied to access your personal data (or to exercise any of the other rights). However, if your request is clearly unfounded, repetitive or excessive, we may charge a reasonable fee. Alternatively, we may refuse to comply with your request in these circumstances.
  • Right of restriction. You may restrict us from processing your personal data in any of the following circumstances:
    – you have contested the accuracy of the personal data we hold in relation to you or for a period of time to enable us to verify the accuracy of the personal data.
    – the processing of your personal data is unlawful, and you request the restriction of use of the personal data instead of its erasure;
    – we no longer require your personal data for the purpose of processing, but you require this data for the establishment, exercise or defence of legal claims; or
    – where you have contested the processing (under Article 21(1) of the GDPR) pending the verification of our legitimate grounds.
  • Corrections or erasure (right to rectification and right to be forgotten). If we hold personal data concerning you which is no longer necessary for the purposes for which it was collected or if you withdraw consent for us to process your personal data (where such processing was based on consent), you can request the deletion of this personal data. We will retain minimal personal data in order to comply with this request and in order for us to continue to use the licence granted to us by you under our Terms of Service. This right, however, will not apply where we are required to process personal data in order to comply with a legal obligation or where the processing of this information is carried out for reasons of public interest in the area of public health. If the personal information we hold about you is inaccurate, you may request to have your personal information updated and corrected. To do so at any time, please contact us by email at [email protected].
  • Your right to object. You have the right to object to the processing of your personal data at any time: – for direct marketing purposes. – for profiling to the extent it relates to direct marketing. – where we process your personal data for the purposes of legitimate interests pursued by us, except where we can demonstrate compelling legitimate grounds for this processing which would override your interests, rights and freedoms or in connection with the enforcement or defence of a legal claim. Where you object to our processing of your personal data, we will no longer process your personal data for these purposes unless doing so is justified by a compelling legitimate ground as described above. For more information about our marketing practices, please see the Marketing Communications section below.
  • Data portability. Where we process your personal data by automated means (i.e., not on paper) and this processing is based on your consent or required for the performance of a contract between us, you have the right to request from us a copy of your personal data in a structured, commonly used machine-readable format and, where technically feasible, to request that we transmit your personal data in this format to another controller.
  • Profiling. Profiling is an automated form of processing of personal data often used to analyse or predict personal aspects about an individual person. This could relate to a person’s performance at work, economic situation, health, personal preferences, reliability, behaviour, location or movements. An example of this would be where a bank uses an automated credit scoring system to assess and reject a loan application. You have the right to be informed if your personal data will be subject to automated decision making, including profiling. You also have the right not to be subject to a decision based solely on automated process, including profiling, where that decision impacts on your legal rights. There are some exceptions to this rule, where, for example, the decision is necessary in connection with the performance of a contract between us, is authorized by law or where you have given your explicit consent to this automated processing.
  • Account deletion. At Limor, we prioritise your control over your data and privacy. You have the ability to delete your Limor account directly from the app, granting you the power to manage your information. To do so simply navigate to the edit profile section within the app, easily accessible via the cog icon wheel icon on your Limor profile screen. This feature has been designed to give you greater control and autonomy over your personal data. For additional information or assistance, please feel free to reach out to us at [email protected]. Your privacy and choices matter to us.
  • Personal rights. The rights described in this section are personal rights and are exercisable only by the individual person (or data subject) concerned.


If you wish to purchase a product and/or services from us, we require your personal information in order to enter into a contract with you and/or provide the Services to you. We may also require your personal information pursuant to a statutory obligation. If you do not provide us with your personal information, we will not be able to enter into a contract with you or provide you with the Services. 


General. We will not use your data to send marketing communications to you about promotions, competitions, updates and new products or services that may be of interest to you, unless we have your permission to do so.


Your right to object. You have the right to object to the processing of your personal data for our marketing purposes. To object or if you change your mind at any later time, you can withdraw your consent to the processing of your personal data for such marketing purposes by contacting us at [email protected]. You may also opt out of receiving marketing communications at any time by selecting the unsubscribe option when you receive an electronic marketing communication from us. The withdrawal of your consent will not impact upon the lawfulness of processing based on your consent prior to the withdrawal.


We always endeavour to deal with vendors and other third parties who are GDPR compliant or, in the case of the third parties located outside of the EEA, who use appropriate mechanisms to transfer personal data (such as the Standard Contractual Clauses), or who have adequate security measures in place to safeguard the security of personal data. That said, we, our employees, agents, holding company and subsidiaries, accept no liability howsoever arising for the content or reliability of any third party materials or websites referenced by hyperlink or other means on our Site or for the data collection and use practices or security measures used by such third parties. If you submit personal data to any of those sites, your personal data is governed by their privacy policy. We encourage you to carefully read their privacy policies. 


Any changes made to this Policy from time to time will be published on our Site. Any material or other change to the data processing operations described in this Policy which is relevant to or impacts on you or your personal data, will be notified to you in advance by email. In this way, you will have an opportunity to consider the nature and impact of the change and exercise your rights under the GDPR in relation to that change (e.g., to withdraw consent or to object to the processing) as you see fit. 


Contact Us. If you have any questions or complaints relating to this Policy, please contact us at:


Less Is Mor Limited
Unit 11D
Newgrange Business Park
Donore Road
County Louth
Email: [email protected]


Supervisory Authority. We are committed to complying with the terms of the GDPR and to the processing of personal data in a fair, lawful and transparent manner. If, however, you believe that we have not complied with our obligations under the GDPR, you have the right to lodge a complaint with your national supervisory authority.


Effective Date of this Policy: July 2021