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It is that time of the year again when Edison Research share their research on all things audio. The Infinite Dial 2024 once again provides some outstanding audio data.
We want to promote the adoption of audio strategies for individuals and business alike with Limor Enterprise . In 2024 having a strong audio strategy is now a need not a want and the latest infinite dial stats support this view.
Some of the exciting stats revealed are as follows:
- Online audio listening has hit an all-time high as 76% of the U.S. age 12+ have listened to online audio in the last month. That is roughly 218 million people.Those are staggering numbers.
- This reflects a 1% growth on last year for that age group. This means it was a record year for growth. exciting times.
- Every week, 70% of the 12+ population tunes in, which is around 201 million people – the same as in 2023.
- 90% of those aged 12-34 and 85% of the 35-54 age group have listened to online audio in the last month.
- Audiobooks also hit the highest mark ever with 38% of the 12+ population (estimated 109 million people) ever listening to an audiobook last year.
The opportunity for individuals, business owners and organisations to take advantage in this audio opportunity has never been better. We can help you do just that with Limor Enterprise contact us to learn more
The foundation of the Limor offering has always been to make the podcasting and audio content creation easy , instant and interactive. To make a fantastic medium more accessible to everyone to create and contribute as creators not just as listeners.
Throughout our journey we have seen podcast awareness and adoption grow year on year with the latest numbers for 2024 being no different.
The infinite dial reports
- 47% of the U.S. 12+ population has listened to a podcast in the last month, up 12% year over year;
- 34% of the U.S. 12+ population has listened to a podcast in the last week, up 10% year over year.
Despite changes in how downloads are being delivered and counted, listening levels are up markedly.
Growth in podcast reach is driven by large increases among the number of female listeners:
- 45% of women in the U.S. age 12+ have listened to a podcast in the last month, up from 39% in 2023, an increase of 15%;
- 32% of women in the U.S. age 12+ have listened to a podcast in the last week, up from 27% in 2023, an increase of 19%
- Weekly and monthly podcast listening among men are up 3% – 4%, respectively
- Increases in the number of monthly and weekly podcast listeners are seen across all age groups
The numbers are very promising for the future of the industry and it does not look like it is slowing down anytime soon. With the increased adoption of smarter technologies such as smartphones and AI the future is very bright indeed.
Our mission remains the same, Limor is not just about traditional podcasting, we offer users the ability to create, connect and interact through all forms of audio content, it is social audio.
We want to promote the adoption of audio strategies for individuals and business alike with Limor Enterprise. Give us a follow on the Limor app and let’s talk about it in the voice comments section! We are the platform where voices meet.